Spudlery Case Study

IDENTITY, PACKAGING & WEB DESIGN 

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BRIEF

Spudlery was undertaken during my time at Parsons School of Design.

The assignment asked me to adopt human-centered design

approach and answer the question:

What makes you mad?

CHALLENGES

I started by making a pros and cons list of packaging fruits and veggies, expecting the scale to tip easily towards the negative impacts. 

Turns out, plastic packaging has countless benefits that I had not taken into consideration—including, but not limited to:

✔ Pre-packaged fruits peeled and cut can help disabled/elderly people        live more independently

✔ Food rot is isolated in the package and does not spread to other items

✔ Food is less likely to be damaged in transit

“It seems clear the solution will not be no packaging—it will be better packaging”

TOM HARFORD, “How to Solve the Plastic Packaging Paradox” BBC News

DESIGN SOLUTION

Single-use utensils that combine the benefits of plastic while remedying its environmental impact. A potato-starch based product that is heat resistant, durable, plastic-free, biodegradable, and safe for animals.

So, why haven't biodegradable utensils already become the new norm?

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Rather than designing a product where sustainability is the selling point, I wanted to design a product that people would want to buy regardless–and the fact that it’s good for the planet is an added bonus. Marketability helps to grow demand, and I wanted to elevate demand for environmentally-friendly products.

I needed to build a brand that doesn't just appeal to devoted eco-warriors.

DESIGN PROCESS

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