Building a design system to integrate home furnishings into Ralph Lauren’s digital flagship.
Ralph Lauren, In-house (Digital Creative)
UI/UX Design, Prototyping
Creative Direction: Eden Smith Design Direction: Rachel Felsinger Design: Tanya Vulfson, Peter Verkuilen
Prior to launch, Ralph Lauren furniture collections lived separately on RalphLaurenHome.com, while homegoods such as bedding, décor, and tableware appeared alongside apparel on our main site. The aim of this project was to create a single destination for Ralph Lauren Home.
My main role was to lead a redesign of our product description pages, from kickoff to handoff. We launched with the following goal in mind: how can we account for the needs of a home shopper, while still ensuring consistency and likeness with an existing design system that caters largely to apparel?
The challenge was to design a single template that could accommodate our full product assortment–including tableware, casegoods, rugs, lighting, bedding, and glassware, to name a few.