Adidas
credits
Piloting a new mobile shopping experience for premium products
Year

2019–2020

Credits

Creative Direction: Richard Askin
Art Direction: Luke Miller, AnaRita Souza
Copy: Grace Cowlard, Fadi Sulaiman
Design: Tanya Vulfson, Ron-Peter Wormgoor
Project Management: Sophia Feary, Haley Martin
Production: Verena Trauvetter, Korinna Bognar

Goals

Adidas was looking for a way to upgrade the product description pages on their mobile app into a more meaningful user experience. We piloted this project with a central question in mind: “how can we enhance our digital storytelling?”

Piloting a new mobile shopping experience for premium products
credits

Creative Direction: Richard Askin
Art Direction: Luke Miller, AnaRita Souza
Copy: Grace Cowlard, Fadi Sulaiman
Design: Tanya Vulfson, Ron-Peter Wormgoor
Project Management: Sophia Feary, Haley Martin
Production: Verena Trauvetter, Korinna Bognar

Year

2019–2020

goals

Adidas was looking for a way to upgrade the product description pages on their mobile app into a more meaningful user experience. We piloted this project with a central question in mind: “how can we enhance our digital storytelling?”

Year

2019–2020

Credits

Creative Direction: Richard Askin
Art Direction: Luke Miller, AnaRita Souza
Copy: Grace Cowlard, Fadi Sulaiman
Design: Tanya Vulfson, Ron-Peter Wormgoor
Project Management: Sophia Feary, Haley Martin
Production: Verena Trauvetter, Korinna Bognar

Goals

Adidas was looking for a way to upgrade the product description pages on their mobile app into a more meaningful user experience. We piloted this project with a central question in mind: “how can we enhance our digital storytelling?”

Hrblgy

I teamed up with Hrblgy founders to refresh their visual identity and optimize their digital experience. As an online apothecary, Hrblgy needed a straightforward e-commerce site. But more importantly, our goal was to create a digital space for inspiration, education, and connection.

Role

Year

Credits

Identity, strategy, website design

2020

Photography: Molly Delle, Gabrielle Williams
Copy: Barbara Darko, Mariah Emerson
Illustration: Aashna Shah

Logo design
Brand colors
typography
website design

Hrblgy needed a design system that that could do a lot of heavy lifting, but wouldn’t overwhelm the user.

By breaking up content within sub-brands, Hrblgy could simplify their messaging without having to sacrifice their assortment of offerings.

hrblgy sub-brands
the sage

A submission-based community journal for stories, art, music, and processes that build towards a healing Collective.

the thyme

A wellness journal that pairs scientific research with cultural uses of plant medicine, energetic tradition, and folk practices.