Lokal

IDENTITY & UI/UX DESIGN

Lokal is a mobile and web application to help travelers find locally-owned businesses in new cities. City locals can nominate their favourite spots, helping visitors have an authentic trip while supporting small business owners. 

MY ROLE

This project was undertaken during my time at Parsons School of Design, where I prototyped the application in its totality.

 

In addition to the visual designs, I also conducted field research and competitor analysis, developed a content strategy and brand guidelines, as well as creating customer personas, user flows, site maps, and wireframes.

USER RESEARCH

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Interviews

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Personas

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INFORMATION ARCHITECTURE

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Site Map

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Wireframes

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Information Architecture.jpg

VISUAL DESIGN

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Branding

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Typography

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Logo Process.jpg
Typography Guidelines.jpg